Should you outsource your lead development or should you let someone else do it?
Isn’t that the age-old question every business has to ask?
Here’s actually a simple answer: you should focus on what you do the best and outsource the rest.
If you’re on-the-fence with it, here’s some good reasons to outsource this task:
1. Outsourced Services Do it Better on Average
You know how specialists do their thing better than generalists?
Lead generation’s no exception.
Marketing Sherpa, famous for its precision research, found outsourced lead gen services perform 43% better than in-house services.
2. You Instantly Get Access to Years of Experience and Mistakes Saved
No matter how smart or talented your company is, you can’t do lead gen as well as someone who specializes in it.
You can spend the same time making those mistakes yourself and figuring out the solution.
OR, you can hire someone else who’s already been there and done that.
3. You Don’t Have to Build All the Processes and Infrastructure
If you were to create your own internal lead gen department, think of everything you’d have to do.
You need to:
- Hire several employees
- Manage them
- Train them
- Get more PCs and cubicles in place
- Maintain the IT infrastructure necessary to support them
Yikes…do you really want to mess with all that?
It could take several months and devastating setbacks to get it all going.
4. Lead Gen Changes Rapidly and Has Lots of Moving Parts
Lead generation, if you’re doing it right, has a number of areas where you need to be an expert.
These are just some of them:
- Identifying markets
- Database & process management
- Data analysis
- Content creation
Is that stuff you want to master?
5. Free Up Time and Resources for Business Processes You’re Good At
Do you really want your company to spend time and money doing things it’s not that good at anyway?
Wouldn’t you rather focus on other strategic marketing initiatives…or increasing product or service quality?
It simply makes good business sense to focus on what you do the best, while letting other companies do the same.
6. You Set a Realistic Budget Right Away
We’ve talked about some of the costs you’re going to encounter if you decide to do your own lead gen.
However, business is a series of mistakes you make until you get really good at what you do.
Do you really want to make a big budgeting mistake and find yourself in a pinch?
You can not only save yourself those mistakes, but a lot of money too, just by hiring someone else who charges a fair price for what they do.
A Word of Caution!
If you do decide to hire a lead gen company, you may NOT want to hire one that charges per lead or per meeting.
It sounds obvious, but this of course incents quantity over quality.
Business is always about targeting a niche. Even though you may go after a smaller number of prospects, they’ll close faster and easier if they’re your ideal prospect.
Anyway, those are some of the best reasons for outsourcing your lead gen.